Chmielna Lab 20
Nike Heritage Wall®
Designed by Mr. Osom
Warsaw Sneaker Store (WSS or WS2) is a polish biggest sneaker store located in former pharmacy. It gets biggest, worldwide shoe premieres including Air Yeezy 2, Adidas Yeezy Boost, Flyknit Racers, NikeLab x Acronym AF1's and many more.
This year, WSS expaned to create a unique space for special collections and collaborations - Chmielna Lab 20 (CL20), placed next to WSS store. On this occasion, we we’re asked to design one of the walls, that’s also an shoe or clothing exposition.
CL20 Nike Heritage Wall is a recap trough all the biggest premieres that took place in WSS. It converts sneaker symbols and tweaks them into language of chemical world, expressing each sneaker as a chemical element.
The design was based on WSS and CL20 visual language to fit into exising interior design and construction of the wall itself. Thanks to that, moving single pieces of the exposition does not conflict the design.
Art-Direction and Design: Bartłomiej Walczuk / Mr. Osom
Production: Get Wow Events and Media
Client: Nike Sportswear
Agency: 180heartbeats + JUNG v. MATT
Photography: Adam Kruczek
Visit CL20 and WSS: